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The 2012 – 2013 NCSU PRSSA chapter.

As a part of The Pack, NCSU PRSSA’s student-run public relations firm, I have had the opportunity to write some of the posts for the PRSSA blog, which is set to be launched in the spring semester of 2013. As the posts are published, I will add links to the PRSSA blog. Also, for the Fall 2012 semester, The Pack worked with Raleigh Little Theater. I was able to meet with the director of their November Divas! fundraiser and write a press release announcing the event (shown here).

Who does social media belong to?” published March 4, 2013
There is a bit of a debate going on in the business world as to which group of communicators should take the reins of social media. Is it a marketing function? Well, what about the ability to pay for placement of a post or tweet? So it’s an advertising function. Yeah, but social media is exalted for the two-way communication benefits it provides. Fine, it’s PR then. But then what do you say to the organizations that scan social media for trending topics that can be used as marketing data?

Fred Hartman: He’s done it all,” published February 27, 2013
Director of University Public Relations, press secretary, a reporter for the New & Observer, Director of Internal Marketing. Though this looks like the beginning of a “what you can do with a communication degree” advertisement, it’s actually Fred Hartman’s résumé. Hartman is the hyperbole of a diverse career, boasting a background in media relations, internal communication, journalism, public affairs and PR management.

An Interview with Jessica Highsmith,” published February 14, 2013
So you’ve snagged a PR degree. Now what? What is it like transitioning from the classwork and internship experience into the real world of a PR agency?

Case Studies via Judy Smith,” published February 12, 2013
If you are into TV culture, we’re sure you’ve heard of ABC’s new show Scandal. If you haven’t, a simple Google search will show you that this show has taken off since its creation last year.

5 Easy Ways to Improve Your Online Appearance,” published January 31, 2013
I don’t need to reiterate to you the importance of a professional online appearance. I also know that you’ve already heard the cliché tips (removing those party pictures from Facebook, keep everything non-controversial, etc.), so I won’t bore you with all of that. Instead, here are some tips you may not have heard of before.

Freelance PR: An interview with Caroline Barhnhill,” published on January 30, 2013
What does it take to become a freelance PR professional? Hard work? An open mind? A love for the industry? All that and more.

PR Professor: An interview with Professor Bob Larson,” published January 24, 2013
In efforts to give you a look at the different areas of our PR community here at N.C. State, I decided to sit down with one of our professors for a talk about his PR experience and advice for students.

Technical Communication: An interview with Zachary Moser-Katz,” published January 21, 2013
One recent N.C. State graduate, Zachary Moser-Katz, enjoys this field of communication as a career. He currently works for Duke Clinical Research Institute as a Communication Specialist. He agreed to be interviewed about his job and what it entails and about the path he’s taken to get there.

Crisis Communication: A field in P.R.,” published on January 8, 2013
The job of the crisis communicator is essentially to be the head of communication in a crisis. Well, duh, you say. But what does that mean?

To Tweet or to Post,” published on January 18, 2013
Social media is a big part of our lives. We thought it would be fun to put together a little demographic of students use social media in their everyday lives, particularly Facebook and Twitter.