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Assorted

This page is for those writings that don’t really fit anywhere else, like the “Island of Lost Toys.”

5 steps for a basic Facebook advertising strategy,” published September 27, 2013
It’s fast becoming a reality: In order to do well on Facebook, you’re going to have to spend money.

How social media can replace your PR team,” published August 20, 2013
Quick quiz: Butter is to bread as social media is to … any guesses? Yes, PR. Good job for reading the title. Public relations, or the more euphemistic business communication, and social media are a match made on eHarmony.

Using social media as your marketing department,” published August 16, 2013
Boil away all the extraneous (but still very important) steps to launching a business, and you’re left with a two-step process.

How to use social media like an advertising department,” published August 12, 2013
Social media advertising is set to explode, shouted Business Insider last month.

Vine Vs. Instagram: Which One Should You Choose?” July 11, 2013
Ladies and gentlemen of the marketing world, there’s a war going on. When Facebook announced Instagram could now play videos, I imagine someone at Vine hit the panic button and started shouting, “All hands on deck!”

Industry Specific Social Media,” May 23, 2011
Imagine (or reminisce) for a second that you’re in charge of social media for your organization.

Cary Creative Center to Host Silent Auction (press release),” April 21, 2013
The Cary Creative Center (“C3”), which promotes the reuse of discarded materials to make art, will hold a Silent Art Auction from 2 – 4 p.m. on May 5, at the Page Walker Arts & History Center in Cary.

Tech Tool Review — Telly,” published April 18, 2013
Telly (the rebranded Twitvid) is a video sharing service which pulls content from CNN, YouTube, Vimeo, ESPN, and more. Its goal, according to its website, is “to only play videos you’ll love.”

Increasing follower engagement on LinkedIn,” published April 10, 2013
LinkedIn was destined to become a vital social platform for B2B marketers. Facebook, Pinterest, Instagram? They’re all bright colors, exclamation points and funky hashtags — aimed at making people feel good.

Too many hashtags,” published April 4, 2013
Since its addition of the hashtag in 2007, Twitter has managed to resurrect the pound sign. A little rebranding and violà, there’s a new symbol — pun intended — of online communities.

Goodnight’s Turns 30,” published March 29, 2013
This past weekend, Drew Carey headlined at Goodnight’s Comedy Club in celebration of the club turning 30 last October. As you can imagine, every show sold out.

N.C. State student wins all expenses-paid trip to the Final Four (press release),” published March 27, 2013
Last Thursday, N.C. State University Dining in conjunction with Coca-Cola awarded Gracie Flanagan an all-expenses-paid “Final Four Getaway” trip to Atlanta compliments of Coca-Cola. Flanagan is a junior studying history at N.C. State, and won her trip after competing in a contest on University Dining’s Facebook page.

University Dining Final Four press release,” published March 18, 2013
N.C. State University Dining in conjunction with Coca-Cola launched a “Final Four Getaway” contest this week, in which students can compete for an all-expenses paid trip for two to the NCAA Final Four round in Atlanta, GA.

University Dining Gluten-Free Catering press release,” March 15, 2013
In response to several requests, NC State’s University Dining now offers five gluten-free sandwich options in its catered boxed lunch program. The change began this week.

Why we will miss Google Reader,” published March 14, 2013
Today, you would think our team members were replaced with a herd of deer staring into bright headlights. Thanks to Google’s announcement that it’s shutting down Google Reader on July 1, we are just … stunned.

University Dining ‘One Change Ends’ press release,” February 2, 2013
“One Change,” a six-week nutrition campaign launched by N.C. State University Dining, ended this week as a resounding success. The campaign encouraged the Wolfpack community to make one positive health-related change per week for six weeks.

Vine: How much can you really do in six seconds?” published February 18, 2013
When Twitter announced its acquisition of Vine, a video-based app that allows users to share six-second repeating videos, the initial reaction was one of confusion. “Great,” people said, “but what are we supposed to do with it?” Six seconds isn’t long enough to release a how-to video, a PSA or any kind of detailed employee bio.

Facebook’s Graph Search: A New Type of SEO,” published February 12, 2013.
As with most changes in the social media world, Facebook’s recent Graph Search is yet another curveball that has been thrown at online marketers and SEO.

University Dining ‘One Change’ Press Release,” February 4, 2013.
The first two weeks of University Dining’s “One Change” nutrition campaign were a success. Hundreds of students and faculty participated in the program, enjoying prize giveaways and nutrition tips as they worked on making healthy changes to their lifestyles.

Crisis Communication in Social Media,” published on January 28, 2013.
Social media, like any sector of communication, is not immune to crisis. Below are three examples of such crises and how the various organizations responded. It’s always a good idea to look at the PR efforts of other organizations, as they can often provide valuable tips for you—both as an individual and as the face of a company.

University Dining ‘One Change’ Press Release,” published on January 9, 2013.
With the start of the New Year, University Dining is launching a nutrition campaign to help our campus community make healthy changes this semester. The six-week campaign, called “One Change,” begins January 21 and encourages participants to make one positive change per week, such as walking more often or maintaining proper hydration.

Instagram’s New Terms of Service: Implications for Marketers,” published on January 8, 2013.
As a public relations student, I recognize that what happens in the tech world matters. A change in company policy can affect for an organization’s ability to advertise or market itself through social media. So you can understand why I followed the news fanatically when Instagram was in the media spotlight a few weeks ago.

Fire and Ash,” delivered in February 2012.
This is a speech I gave during a revival service at the Raleigh BCM. It was delivered in February of 2012, and came in two parts.

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